‘Going slow to go fast’ is the value of a solid GTM strategy
Have we taken agile too far? HBR (Harvard Business Review) first asked that question. I ask it again, knowing we all must be agile to thrive and survive in today’s omnicommerce marketplace. The...
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Jelinek took a legend to another level
Unlike most mass retailers, whose gyrations, machinations, new directions, false starts and management changes routinely make news, you seldom read or hear about Costco, the legendary “club” retailer....
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CVS acts to improve the health care system
CVS Health is once again a catalyst for positive change. Appearing at the company’s investor day earlier this month, CEO Karen Lynch and other members of senior management unveiled initiatives...
View ArticleBuild Price Pack Architecture around ‘demand moments’
Remember when Coca-Cola first came out with mini cans? Who doesn’t? A significant, strategic re-architecture of the packaging mix, it “reinvented” the business at a time when consumption had tanked....
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This event will not soon be forgotten
Viewed from almost any perspective, December 13, 2023, was a significant day in the history of mass retailing in America. On that day, to informally recognize the 90th anniversary of the National...
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Take back your Buy Box: A call for comprehensive action
Have you ever wondered about the significance of Aaron Paul’s “no half-measures” tattoo? Rewatch Season 3 of “Breaking Bad” (great show, by the way), and you’ll encounter a powerful story with tragic...
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Most admired list has notable absences
Fortune magazine just published its annual list of most admired companies. As these rosters invariably are, the newest ranking of the world’s most admired companies makes for fascinating reading....
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FMI represents all four corners of store
As noted elsewhere in this issue, artificial intelligence was front and center at last month’s FMI Midwinter Executive Conference. Anyone who only saw some of the keynote presentations at the event...
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Another tricky year for retailers
The economy delivered some bad news but mostly surprisingly good news for retailers last year. Consumer confidence was shaken by high inflation and the interest rate hikes intended to combat it, but...
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It’s a moment to reconsider and reinvent brand marketing
Funny how quickly things change. Remember when a prominent speaker at Cannes this past June declared, “The era of the brand is over!” and escalated the debate about how to invest marketing dollars?...
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